Intrapersonal drama

This is the stuff that is going on in your head; the conversations you have with yourself, the self talk, the inner monologue. Sometimes you are aware of it, as you may be as you read these words. Sometimes it’s an unconscious thought process laden with bias and entrenched thinking styles. Either way,  it drives your behaviour; the quality of your intrapersonal drama impacts on the next level.

Interpersonal drama

This is the stuff that goes on between people; the conversations, the presentations, the negotiations. It is the most visible level as we can see and hear this happening in the moment. In a constructive interpersonal drama there is trust, authenticity, goodwill and accountability. When these qualities are lacking, performance suffers. This impacts on the next level.

Organisational drama

This is about the narrative of the organisation or the group; the performance of the business as it is reported to the market, the characteristics of the brand, the overall customer experience, the reputation in the community. Shaped as it is by the sum of the dramas beneath, we want this to be a never-ending story of success and fulfilment.

Drama reflects human interaction.

Looking at business through a dramatic lens reveals how individual thoughts, beliefs and behaviours create the collective performance.

It show clearly what works and what doesn’t.

Corporate Dramatist and coup Managing Director


David McCubbin – Managing Director

Actor, dramatist, director, consultant, trainer, facilitator, MC, coach.

Annie McCubbin – Director

Actor, dramatist, trainer, facilitator and presentation coach.

David McCubbin and Annie McCubbin founded coup in 2001 as a professional and organisational development consultancy with a focus on relationship and communication skills. They have been internationally recognised as leaders in their field and have been engaged by major banks, telcos, industry associations, educational institutions, engineering firms, professional services and law firms, public utilities and resources companies to help individuals and teams to perform at higher levels of skills, alignment and cohesion.

David graduated from Australia’s National Institute of Dramatic Art in 1988 and worked with distinction as an actor, winning a major television industry award, before moving into writing and production. Annie ran chain of successful fashion stories before moving into television. Both began teaching performance and communication skills to adults and professionals in the late 1990’s.

What is unique and special about their work is the connections they make between modern management concepts and methodologies, the latest discoveries in neuroscience and human behaviour, and the insights, skills and disciplines of dramatic art. A major part of their practice is using drama – performed live or using film-making – to bring leadership and communication concepts to life. In doing so, David and Annie move between the roles of director, writer, editor, producer and actor. In every engagement, they seek to understand “the story” of the businesses they work with from the inside out; the culture, the unwritten rules of the game, the formal and informal hierarchies and the moments of truth – the incidences and events that set the direction for the people in the business. By viewing the corporate narrative through the dramatic lens, it is possible to trace the origins of business achievement to very specific relationship dynamics and individual capabilities. The work coup does helps define the capabilities required of leaders to create the environments in which their people and their business units perform to their optimum level. It promotes leadership accountability in a very practical action-oriented way.

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